I / XP Fashion Show Installation
Lee Roach Autumn-Winter 2015 catwalk featured the integration of /I /XP, a three -part fully interactive design – art – sound project, conceived and art directed by the creative agency D /ARK, with fashion designer Lee Roach, video installation artists The Butchers (Filippo Maria & Giorgio Gremigni) and music producer Alexi Delano.
The Butchers Production contacted me to help, with the use of my 3d skills, on this highly conceptual project which explores the basic yet powerful properties of light and form. They then took all the animations I produced and edited them to the custom made audio from Alexi Delano and then projected the content onto a series of semi-transparent screens which play with a sense of light and depth, to produce something visually exciting and unique for Lee Roach’s debut at London Fashion week.
These 2 videos show the intro and grand finale of the show.
DIRECTION AND CONCEPT / THE BUTCHERS (Filippo Maria & Giorgio Gremigni)
INSTALLATION DESIGN / Filippo Maria
CONTENT CREATION / Matt King & Giorgio Gremigni
PRODUCTION / D/ARK & THE BUTCHERS
MUSIC / Alexi Delano
AW015 COLLECTION / Lee Roach