Logo Animation

Brand Logo Animation

In early 2019, while working with Res, I made a logo animation for a high end brand, but unfortunately I cant share who it is just yet, thats why at the end of the video it doesn’t actually reveal the logo. It was an exciting job to be apart of and a chance to try some new techniques and plugins. Don’t forget to let me know any thoughts in the comments section below!

product_animation

Firefly Cygnus

Firefly Cygnus Range Product Animation

I was contacted by Firefly Solar to create a product animation promo video for their new range of hybrid power generators. The idea was to keep things simple yet energetic and slick and I worked closely with the audio designer and voice over actor to deliver a promo that the client loved and which fits its purpose perfectly.

I have worked a lot over the years with Firefly Solar creating images and videos to visualize and showcase their product.

London Fashion Week Installation

London Fashion Week A/W15

I / XP Fashion Show Installation

Lee Roach Autumn-Winter 2015 catwalk featured the integration of /I /XP, a three -part fully interactive design – art – sound project, conceived and art directed by the creative agency D /ARK, with fashion designer Lee Roach, video installation artists The Butchers (Filippo Maria & Giorgio Gremigni) and music producer Alexi Delano.

 

The Butchers Production contacted me to help, with the use of my 3d skills, on this highly conceptual project which explores the basic yet powerful properties of light and form. They then took all the animations I produced and edited them to the custom made audio from Alexi Delano and then projected the content onto a series of semi-transparent screens which play with a sense of light and depth, to produce something visually exciting and unique for Lee Roach’s debut at London Fashion week.

These 2 videos show the intro and grand finale of the show.

 

 

DIRECTION AND CONCEPT / THE BUTCHERS (Filippo Maria & Giorgio Gremigni)

INSTALLATION DESIGN / Filippo Maria

CONTENT CREATION / Matt King & Giorgio Gremigni

PRODUCTION /  D/ARK & THE BUTCHERS

MUSIC / Alexi Delano

AW015 COLLECTION / Lee Roach

BP Video Mapping

BP Launch Event Video Mapping

In May 2016 I worked on this minimal data animation for a BP launch event for one of their new fuels. The animation was projected on the 2 sides of a 10 meter tunnel which visitors walked through. The concept for this video mapping project is that each of the 4 panels loosely represent different stages of BP’s years of data analysis and development of the new “engine cleaning” fuel that have created.

The Script

The Script world tour visuals

Once again Immersive created some top quality live show video content, this time for the Irish band, The Script.

For this project my role was art director, making sure there was a clear vision for the designers and animators to follow and to help carry the creative side of the job right through to the show rehearsals. I also guest star in this making of video, explaining the creative aspects of the project.

Game Of Thrones Event

Game of Thrones Live

Game of Thrones Flames VFX

For this one I worked with Poke London and Agile Films to produce a short clip of some VFX fire for the Game of Thrones exhibition events that will be happening across the world at the begining of 2015.

Poke and HBO wanted to create some fun interactive elements for the live exhibition this year and so they decided a theme of “famous deaths” from the Game of Thrones series, one of which being death by dragon fire. For this death the idea was to film some of the public who attened the exhibition and then superimpose the famous scene from the show where the dragon burns the victim with its fire. In order to get this effect they needed the dragon ( from the original Game of Thrones show ) and the flames, to be separate elements that they could layer over the footage of the victims. So I had to rotoscope the footage of the dragon, which was provided by the VFX company who originally created the dragon and fire VFX, and then I had to re-create  some fire and some smoke that was similar to the original. This clip is the footage I then gave to Poke which they, through some clever programming, could layer over the footage from the exhibition, almost in real time so that the public who were filmed could then share on social media.

PUMA – Arsenal Kit Launch

PUMA – Arsenal away kit launch

I was recently asked to work with Immersive LTD once again to provide all the animation content for the Arsenal 2015 / 2016 away kit launch for PUMA in Singapore. Content of the 3 Arsenal shirts was projected onto a 3.6 meter torso that stood in front of a 10 meter back wall of LED, which had to work together in order to give maximum impact. I was actually in charge of all the creative aspects of the project for Immersive and with possibly the tightest deadline Ive ever worked on, it was an extreme challenge but we pulled it off and PUMA was extremeley happy with the end result. They actually gave some amazing feedback, saying “The creative execution was a vision that I honestly thought was beyond our means when first presented, but in retrospect lifted up our eyes to a vision and idea that stands alone in my mind as the best PR stunt event we’ve ever done.” This video is a quick edit of the show by PUMA. For the full video, scroll down.

Immersive LTD’s edit of the show

Heres a snippet from some other footage of the event which shows more of the content I created. The start of the animation is not in this edit. Apart from the the main 2 minute reveal animation I also created the Arsenal logo animations, as well as many holding state loops and some clips that combined some VTs from Arsenal FC and the lightning energy effect which was the theme of this years launch.

Full Animation

Here is the complete animation. In order to appreciate the full quality of the animation, I did this edit which simulates the back LED screen and torso in 3D space.

Eric Prydz “Generate” Hologram

Eric Prydz “Generate” Hologram

This is a hologram animation I did for Eric Prydz ” EPIC 3.0 ” Hologram show at Madison Square Garden NYC. This was a landmark, groundbreaking show which used the largest hologram in the world, with all content rendered at 4K. This time the brief was to create something more organic, with DNA and molecules creating quite abstract undulating forms which then evolve to metallic flowing shapes. Together with the hologram I created some track specific back wall VJ content. Once again it was a short 3 week deadline but it turned out well, the show was a success and the client was very happy.

Talent Brew

Talent Brew

I teamed up with Agile films once again to produce this super minimal but super fun motion graphics animation for the Talent Brew brand. The idea was to do a sort of, one camera move, type of animation which has a nice flow to it. Really enjoyed working on this one.

Eric Prydz “Allein”

Eric Prydz “Allein” live show visuals

As part of the 2nd Eric Prydz EPIC 2 tour, Immersive asked me to create an 3D Animated video content for the track “Allein”. Once again the deadline was tight but with the help of another animator Tajinder Singh, who helped create and animate the metallic 3d elements from 1.50 mins to 3 mins, everything went well and the show was a big success. The reason for the super wide format was the design of the custom made LED screen, it was a re-work of the first EPIC live show screen design, which was initially projection mapped, both of which were built on a massive scale for maximum impact. A hologram screen was also used in both shows, for which I created custom clips.

Allein closer up

The video above was to give an overall view of the animation and format, here I have made a 16-9 crop into the centre portion of the screen In order to give a closer look into the detail of the video.

This was a great project as it gave me a chance to experiment with some new post production techniques and advanced particles effect plugins and here you get to appreciate the hard work a bit closer up.