product_animation

Firefly Cygnus

Firefly Cygnus Range Product Animation

I was contacted by Firefly Solar to create a product animation promo video for their new range of hybrid power generators. The idea was to keep things simple yet energetic and slick and I worked closely with the audio designer and voice over actor to deliver a promo that the client loved and which fits its purpose perfectly.

I have worked a lot over the years with Firefly Solar creating images and videos to visualize and showcase their product.

London Fashion Week Installation

London Fashion Week A/W15

I / XP Fashion Show Installation

Lee Roach Autumn-Winter 2015 catwalk featured the integration of /I /XP, a three -part fully interactive design – art – sound project, conceived and art directed by the creative agency D /ARK, with fashion designer Lee Roach, video installation artists The Butchers (Filippo Maria & Giorgio Gremigni) and music producer Alexi Delano.

 

The Butchers Production contacted me to help, with the use of my 3d skills, on this highly conceptual project which explores the basic yet powerful properties of light and form. They then took all the animations I produced and edited them to the custom made audio from Alexi Delano and then projected the content onto a series of semi-transparent screens which play with a sense of light and depth, to produce something visually exciting and unique for Lee Roach’s debut at London Fashion week.

These 2 videos show the intro and grand finale of the show.

 

 

DIRECTION AND CONCEPT / THE BUTCHERS (Filippo Maria & Giorgio Gremigni)

INSTALLATION DESIGN / Filippo Maria

CONTENT CREATION / Matt King & Giorgio Gremigni

PRODUCTION /  D/ARK & THE BUTCHERS

MUSIC / Alexi Delano

AW015 COLLECTION / Lee Roach

BP Video Mapping

BP Launch Event Video Mapping

In May 2016 I worked on this minimal data animation for a BP launch event for one of their new fuels. The animation was projected on the 2 sides of a 10 meter tunnel which visitors walked through. The concept for this video mapping project is that each of the 4 panels loosely represent different stages of BP’s years of data analysis and development of the new “engine cleaning” fuel that have created.

The Script

The Script world tour visuals

Once again Immersive created some top quality live show video content, this time for the Irish band, The Script.

For this project my role was art director, making sure there was a clear vision for the designers and animators to follow and to help carry the creative side of the job right through to the show rehearsals. I also guest star in this making of video, explaining the creative aspects of the project.

Game Of Thrones Event

Game of Thrones Live

Game of Thrones Flames VFX

For this one I worked with Poke London and Agile Films to produce a short clip of some VFX fire for the Game of Thrones exhibition events that will be happening across the world at the begining of 2015.

Poke and HBO wanted to create some fun interactive elements for the live exhibition this year and so they decided a theme of “famous deaths” from the Game of Thrones series, one of which being death by dragon fire. For this death the idea was to film some of the public who attened the exhibition and then superimpose the famous scene from the show where the dragon burns the victim with its fire. In order to get this effect they needed the dragon ( from the original Game of Thrones show ) and the flames, to be separate elements that they could layer over the footage of the victims. So I had to rotoscope the footage of the dragon, which was provided by the VFX company who originally created the dragon and fire VFX, and then I had to re-create  some fire and some smoke that was similar to the original. This clip is the footage I then gave to Poke which they, through some clever programming, could layer over the footage from the exhibition, almost in real time so that the public who were filmed could then share on social media.

Talent Brew

Talent Brew

I teamed up with Agile films once again to produce this super minimal but super fun motion graphics animation for the Talent Brew brand. The idea was to do a sort of, one camera move, type of animation which has a nice flow to it. Really enjoyed working on this one.

The Kooples

The Kooples “BLACKOUT”

For this one I was contacted once again by Agile Films to work on their commercial, “BLACKOUT” for The Kooples. It was a quick turn around but all that was required was to track some footage of a hand holding a phone and then replace and composite in an existing screen asset into that footage, as well as stabalising and re-timing the final pull out of the couple at the end of the video and masking out the background to give the effect of a spotlight on the floor around their feet. This took a lot of back and forth to get the re-exact timing as the director had extremely specific instructions of how he wanted the shot to speed up and slow down seamlessly but the end result worked well and was great fun to work on.

Take a look at the shots I worked on in the images below.

The Kooples “BLACKOUT- How To”

Straight after working on the previous “BLACKOUT” video, Agile asked me to work on some further compositing of existing screen assets onto a number of shots in this quirky “How To” video for the same Kooples campaign. I also added subtle projector beams to a bunch of shots and a glicthy effect of the guy in his underwear that is based on the effect in the phone app for which this spot is intended to advertise.

Again a couple of images of some of the shots I worked on are below.

ZEDSEN

ZEDSEN

I teamed up with rehab studio to create this promo animation that introduces the world to zedsen, an exciting new revolutionary scanning technology with a huge number of potential applications. The idea was to give a brief teaser of what zedsen could be capable of but in a minimal, contemporary aesthetic and that fit the already impressive style of the branding.

At the moment the video is password protected while the client gets patent protection, but in the meantime have a look at the images below for a flavor of the style.

Eric Prydz “Allein”

Eric Prydz “Allein” live show visuals

As part of the 2nd Eric Prydz EPIC 2 tour, Immersive asked me to create an 3D Animated video content for the track “Allein”. Once again the deadline was tight but with the help of another animator Tajinder Singh, who helped create and animate the metallic 3d elements from 1.50 mins to 3 mins, everything went well and the show was a big success. The reason for the super wide format was the design of the custom made LED screen, it was a re-work of the first EPIC live show screen design, which was initially projection mapped, both of which were built on a massive scale for maximum impact. A hologram screen was also used in both shows, for which I created custom clips.

Allein closer up

The video above was to give an overall view of the animation and format, here I have made a 16-9 crop into the centre portion of the screen In order to give a closer look into the detail of the video.

This was a great project as it gave me a chance to experiment with some new post production techniques and advanced particles effect plugins and here you get to appreciate the hard work a bit closer up.

Drumcode

Drumcode VJ content

This is an edit where I cut together all the VJ content I just made for the DRUMCODE record label into one quick, condensed video. The brief was to create VJ clips based on some of the album artwork of the DRUMCODE recent releases. I had to pick 10 album covers and either re-create the designs as close to the original as possible or use elements from the original artwork files themselves, but either way the idea was to bring the album art to life. From those 10 covers I then had to make as many variations as I could so that the VJs at the DRUMCODE gigs had as much to work with as possible, and in the end I created a total of 54 animations. All of this was done within 17 days back to back. A challenge that was extremely tough especially as the styles of the animations vary so much but I would have to say one of the most enjoyable challenges Ive faced and which I would gladly do all over.

Original Album Artwork

Here are the original 10 Album covers that I based the 10 sets of animation styles on.  Below I have separated image galleries into each of the 10 styles and explain which elements I made from scratch and which animations I used the actual original artwork files.

DC96

This was a combination of 3d elements such as the mouths and worm shapes which I made, and the eyes which were from the original artwork files. All elements were then comped together.

DC100

This was the quickest to make. I warped and distorted the original artwork files into a sort of tunnel shape in post and then animated the blinking eye.

DC103

This was great fun to try get the 2d look in 3d and to put eyes on the end of tentacles, because why not! I just used the original album art as a reference and made it all from scratch using a toon material in 3d. With a bit of warping and editing in post.

DC108

Again I made everything in 3d with a toon material and used the original artwork as a reference.

DC109

I made everything in 3d with a toon material and then altered the renders quite heavily in post to get as close to the original album art as possible. I then played around a bit to get some other looks and variations.

DC125

This set of animations are probably the ones where I combined existing artwork elements and 3d the most. The heart shape and some of the dirt textures, which I added some simple animation to, are from the original art files. The swirls that come out of the heart and the skeletons were made in 3d and comped together with all the other elements. I really enjoyed working on these animations as the style and process was a bit different to the other styles.

DC127

This one was pretty straightforward as I used the original artwork elements of the ear and I just animated some of the pieces of the ear shape to give some secondary motion to the ear object and then obviously animated the square shapes. I played around with offsetting their animation to create some variation.

DC130

Strangely this set of clips are some of my favourites. Mainly the kaleidoscope style clips, because who dosnt like kaleidoscopes. They just gave a real graphic, bold feel that looked great at the first gig where these clips were used. The process involved was very much similar to the DC127 animations, apart from using the kaleidoscope effect, I also spent quite a lot of time separating the individual tentacles / tubes around the edges of the tentacles. I then animated each of the tubes which I feel gives the clips a subtle feeling of movement and life.

DC132

Again this one involved only 2d animation where I isolated each individual element of the original artwork file and added some simple animation combined with secondary movement. For the variations I made mini close up edits and an offset kaleidoscope effect.

DC141

Id have to say that this is one of my favourites too. I made everything in 3d and 2d and used the original artwork as a reference as well as using the original artwork files to create the hand drawn textures which I applied to the 3d objects. Like so many of the animation styles I just tried to have fun with the variations on the original album cover.