product_animation

Firefly Cygnus

Firefly Cygnus Range Product Animation

I was contacted by Firefly Solar to create a product animation promo video for their new range of hybrid power generators. The idea was to keep things simple yet energetic and slick and I worked closely with the audio designer and voice over actor to deliver a promo that the client loved and which fits its purpose perfectly.

I have worked a lot over the years with Firefly Solar creating images and videos to visualize and showcase their product.

projection_mapping

Moscow Festival of Light

Moscow festival of light

For this project I was art director and animator on this projection mapping job for the Moscow festival of light in which we projected onto one of the iconic buildings in red square. We were given the brief “moments of victory”. I worked on the 2nd half of the video and was also the point of contact for all creative aspects on the job. The idea for the look and style was Russian constructivist art and once again this one had an extremely tight turn around and a very challenging set of client expectations.

projection-mapping

KIA

KIA Launch Event

Immersive International produced this projection mapping job for a live KIA launch event for which I was art director, editor and one of the animators and along with 3 others designers we created around 12 minutes of video for the show.

Eric Prydz “NITON”

Eric Prydz “NITON” Music Video

Eric Prydz commissioned Immersive to create a music video for a new release and I was given the role of lead animator, producer and editor as well as being responsible for collaborating with Immersive’s creative director, John Munro, to create the storyboard and the overall look and concept of the video. I was in a team of 7 animators and the scenes I worked on can be viewed in the images below. The brief was very open, so the idea was to go down the route of a dreamlike journey that follows one character through many different surreal environments. The style of the video was inspired by Japanese Anime as well as certain graphic novels and surrealist artwork.

The Script

The Script world tour visuals

Once again Immersive created some top quality live show video content, this time for the Irish band, The Script.

For this project my role was art director, making sure there was a clear vision for the designers and animators to follow and to help carry the creative side of the job right through to the show rehearsals. I also guest star in this making of video, explaining the creative aspects of the project.

Power Tree

Utilita Power Tree Promo

I recently created this animated promo video for Live Nation on behalf of the energy company Utilita, which was to showcase the Power Tree area of Parklife Festival in Manchester. A place to charge your phones and chill but also to a have a little dance to a DJ playing tunes from his tree house DJ booth !

It was a blast to work on because I had complete creative freedom with everything. Even picking the audio and editing it. The client was receptive to all my ideas and loved the colorful style which reflected the Parklife branding. Love jobs where I can really play with the 3D render layers in post and editing to music. More projects like this please!

Chase & Status feat Major Lazer “Pressure”

Chase & Status feat Major Lazer “Pressure” live tour visuals

Chase & Status got in touch with Immersive to produce VFX video content for new tracks for their world tour. I created the video for the track “Pressure”, a Chase & Status collaboration with Major Lazer. It was the shortest turn around Ive ever delivered and was indeed a test. The deadline was just 2.5 weeks which included concept, animation and directing the live shoot of the artist doing the vocal performance. Luckily everything went to plan and I am very proud of the end product.

Chase and Status live show

These are some images that Antonio Pagano took for Immersive during some of the live shows. Again this puts the visuals into context and gives an idea of their intended end use. In the images you can also get a sense of the scale of the live show.

adidas

adidas 2014 World Cup video mapping of Rio’s Parque Lage

At the end of 2013 I worked with Immersive LTD who were asked by adidas to video map Visual Arts School of Parque Lage in Rio de Janeiro for the 2014 World Cup official match ball launch, the brazuca. My roles on the job included, lead animator, as well as art director, animation producer and editor of the entire video and I was delegated the task of overseeing a team of talented animators with a broad range of skills. Our visuals were made to a strict template which fit the shape of the building exactly. As well as projecting onto the 3 facades of the Parque Lage, we projected animations of adidas footballs onto a 2.5m inflated ball which succeeded in giving the illusion that the ball was a real object.

1970 – 1986 adidas World Cup Brazuca ball animations

My animation contribution to the show was to produce this 30 second section of a 2 minute portion of the show, where we were asked to create visuals that represented the adidas footballs that have been used for the FIFA World Cup since 1970 right up to the upcoming 2014 tournament. The idea was to come up with visually interesting animation that had relevance to certain facts related to each ball while at the same time always keeping in mind that this would be projected onto a real 2.5m inflated ball on the day of the show, therefore we  had to give constant consideration to certain animation and lighting techniques that would exaggerate the 3d illusion of the graphics being projected. Luckily all the RnD, planing and execution of the animations paid off and the results were very impressive indeed.

Check out some of our snaps of the venue and testing that went on prior to the show day, as well as a few shots on the day of the event and the after party where we VJ’d. Thanks to Joe Dunkley and Phil Mayer, the Ai Technicians, for some of these.

Showreel

SHOWREEL

This is the culmination of 15 years experience, making video and animation content for various creative industries, including film, commercials, VFX, music videos, advertising, marketing, architecture, live events and music gigs. I have worked for some great brands along the way such as adidas, Puma, Timberland, KIA, BP, The Kooples, Sony, Nikon and Lenovo as well as musicians and DJs such as Eric Prydz, Swedish House Mafia, the Drumcode Record Label, High Contrast, Chase and Status, Subfocus, Shy FX and The Script. If you like what you see and would like to collaborate then get in touch. Please leave a comment below or go to the contact page to get more info.