PUMA – Arsenal away kit launch

I was recently asked to work with Immersive LTD once again to provide all the animation content for the Arsenal 2015 / 2016 away kit launch for PUMA in Singapore. Content of the 3 Arsenal shirts was projected onto a 3.6 meter torso that stood in front of a 10 meter back wall of LED, which had to work together in order to give maximum impact. I was actually in charge of all the creative aspects of the project for Immersive and with possibly the tightest deadline Ive ever worked on, it was an extreme challenge but we pulled it off and PUMA was extremeley happy with the end result. They actually gave some amazing feedback, saying “The creative execution was a vision that I honestly thought was beyond our means when first presented, but in retrospect lifted up our eyes to a vision and idea that stands alone in my mind as the best PR stunt event we’ve ever done.” This video is a quick edit of the show by PUMA. For the full video, scroll down.

Immersive LTD’s edit of the show

Heres a snippet from some other footage of the event which shows more of the content I created. The start of the animation is not in this edit. Apart from the the main 2 minute reveal animation I also created the Arsenal logo animations, as well as many holding state loops and some clips that combined some VTs from Arsenal FC and the lightning energy effect which was the theme of this years launch.

Full Animation

Here is the complete animation. In order to appreciate the full quality of the animation, I did this edit which simulates the back LED screen and torso in 3D space.

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