Eric Prydz “NITON” Music Video

Eric Prydz commissioned Immersive to create a music video for a new release and I was given the role of lead animator, producer and editor as well as being responsible for collaborating with Immersive’s creative director, John Munro, to create the storyboard and the overall look and concept of the video. I was in a team of 7 animators and the scenes I worked on can be viewed in the images below. The brief was very open, so the idea was to go down the route of a dreamlike journey that follows one character through many different surreal environments. The style of the video was inspired by Japanese Anime as well as certain graphic novels and surrealist artwork.

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